Greg Norman today announced a material investment in Shot Tracer – the fastest growing sports app in 20 countries around the world that features ball tracking for performance improvement and fun animations for social media sharing.
Norman and his investing partner David Chessler have acquired a 50 percent stake in the parent company, Visual Vertigo, and have plans to expand Shot Tracer into new sports verticals. Currently available for golf and baseball, Shot Tracer has potential applications in many other sports.
Launched in 2016, Shot Tracer’s user-friendly design allows anyone with an iPhone or Android to record their swing or putt via the phone’s camera and track their ball flight similar to radar tracking. In addition to ball flight tracing, features of the app include golf swing strobe motion video sequences, putt tracing, GPS-measured shot distance, 3D map ball flight tracing, swing comparison and special effects such as explosions, splashes and smoke. Each video can also be personalized with the user’s name, score and a custom logo. Once the video is created and saved in the photo gallery, it can easily be shared across all social media platforms at the touch of a button.
“Enhancing the golfer experience and finding ways to change the way golf is viewed and played is of paramount importance to me and Shot Tracer checks all the boxes,” said Greg Norman. “This app allows the everyday golfer to have a launch monitor in his pocket for only $6.99 and the filters and animations make it fun to share. I am thrilled to add Shot Tracer to my portfolio as we take another step in expanding our connected sports media and content network.”
“Partnering with one of the biggest names in sports is incredibly exciting for us. When cutting-edge technology and leading business minds collide, the possibilities are endless,” said Alex Kleszcz, CEO of Visual Vertigo. “We now have such a strong team behind us and look forward to continuing to launch revolutionary new software applications.”
About Greg Norman
Arguably the most successful athlete-turned-businessman in the world, Greg Norman is known as much for his entrepreneurial spirit in the boardroom as his dominance on the golf course. The internationally renowned “Great White Shark” won more than 90 tournaments worldwide, including two Open Championships, and holds the distinction of defending his No. 1 position in the world golf rankings for 331 weeks.
Greg Norman now transcends the game of golf, with over a dozen companies around the world bearing his name and the iconic shark logo as part of the Greg Norman Company, which he leads at Chairman & CEO. His internationally recognized brand boasts more than 100 golf course designs across six continents, a global real estate collection, award-winning wine, golf-inspired lifestyle apparel and a diverse investment division. Across all facets of business, the Greg Norman Brand consistently delivers the quality that his name is synonymous with and continues to inspire people to attack life.
